Is it true? Athletes can really sell anything?  Maybe not, but when you become known for something it becomes a lot easier.  Well-known actors can sell their movies based off their name,  Jessica Simpson was a spokesperson for tuna after her ditzy moment on her reality show, and athletes are usually an easy sell for shoes.  But what about backpacks?  No one would really associate them with backpacks, until now.  After games NBA superstar Kevin Durant usually conducts his interviews wearing a backpack.  This got people so intrigued.  There were articles about “Whats in Kevin Durant’s Backpack”, a twitter campaign to Find Kevin Durant’s Backpack and now Durant even has his own line of custom backpacks.

It’s unbelievable to me what people take an interest to and how easy it is for a recognizable face to make money off anything.  For people who actually have to earn their keep a backpack can cost you a little bit of money.  Luckily for myself, my company gave away promotional backpacks as a Christmas gift this year.  I wonder if whoever thought of the idea really liked Kevin?